A logo lays the foundation of any business and if well-designed, then it can do wonders for a business. Now, if you want a logo for your business you have two options available. Either, to get your so called «brand identity» i.e. your logo created by using a software or you hire a professional design company to create a custom logo design that suits your business. If you are a start-up business with limited budgets then you might be in favor of having your logo generated with software. This is a usual feeling of every newbie. We shall discuss the advantages and disadvantage of both options to let you evaluate and decide smartly.The basic and most important difference between software and professional logo design company is «creativity.» Logo design software has a pre-defined set of logo templates which you can use by entering your company name to it. The noticeable thing here is that you cannot change the design as it is software generated. Yes, you will get a logo design with in no time but the software cannot understand your business philosophy, your target audience, your market positioning and the current design trends. It cannot guide you with the color combination to be used, and the industry practice. It can never incorporate your insights and feedback.However, if you hire a professional logo design company you get to work with expert logo designer who put in their creativity and experience in designing your logo. Experts also guide you as to which type of logo will suit your industry. They will also guide you with the color scheme and come up with a design which conveys your business philosophy to your target audience. Hence you get an elegant customized logo design based on valuable suggestions, research and past experience.There are plenty of free software available which you can utilize to create your logo, but the most important question is, «Are you geared up to take a big risk? You just cannot compare the work of a professional design company with software. Yes you will have to spend certain amount to hire a professional design company but you can get an affordable package if you search online. It is definitely advisable to spend some money and hire the services of a professional design company rather than losing on important marketing campaign as you won’t be able to create the desired brand image.